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Microsoft’s Xbox One will make its initial public appearance at its Los Angeles Microsoft store from 7:30 to 9pm on June 10, 2013 in Century City.

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Sony’s new PlayStation 4 will debuting this holiday season right alongside the Microsoft Xbox One in a battle for game console supremacy and while Microsoft made a splashy reveal of their new console last month that touted the Xbox One as more of a media and entertainment hub device, Sony has announced this week that the PS4 will be geared toward the pure gamer audience and focus on gaming aspects over media and entertainment options. The new PS4 has not been unveiled yet for the general public – only the new DualShock controller and motion recognition Eye device have been shown the light of day. Additional good news for “Call of Duty” and “Modern Warfare” players is the likelihood that the new PS4 will support used games from both series [as opposed to the Xbox One which will have its main focus on the "Call of Duty: Ghosts" game coming out later this year] as well as the new Ghosts game.

Sony PlayStation 4 is expected to have a November 2013 release.

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The Dragon weapon.

“Call of Duty: Black Ops 2” game users were allowed to vote among four choices for a pair of new weapon personalization packs and it was the Cyborg and Dragon packs which emerged as the winners in the weapon customization beauty contest – beating out the Paladin [armor-laden] and Comics-laden weaponry.

Both the Cyborg and Dragon personalization packs are now available in the Xbox store.

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“The Vet and The n00b” [created by ad agency 72andSunny] was declared the Grand Effie winner by the Grand Effie Jury and defeated seven other ads for Band-Aid, Chipotle, Intercontinental Hotels, American Express, Costa Rica Tourism, Pima Air & Space Museum and PFLAG Canada.

The Effie Awards are not what you think they sound like – no, it’s not the F-You award – but rather is the award given for an advertisement’s effectiveness and one which has been awarded since 1968.

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The only thing missing from Microsoft’s unveiling of the new Xbox One gaming console system was dancing Vegas showgirls. The company announced their new entertainment and gaming console system live on Spike network with a presentation that would have been right at home in Vegas.

After boring everybody to tears with the usual preamble about the amazing technological progress, Microsoft’s role in it and the chronological history of gaming, we finally cut to the chase with the specifics of the new “all-in-one” eight Gb Xbox One.

First up is the vocal recognition feature which can recognize a user’s voice and bring up his/her personal home screen where the user can select a variety of pathways – watching TV or a movie, playing video games, listening to music, going to the internet – all of which can be done simultaneously in what is called “snap mode”. When you leave and come back, the system will remember where you were and what you were doing when you left. Additionally, a Skype mode will allow you to watch live TV and converse – via a SmartGlass integration – with your friends on a smartphone or tablet. The Skype mode was demonstrated by showing one could watch an NFL football game on ESPN and have immediate updates to your fantasy team appear on screen whenever your player scores points.

Making the gamer experience more connected, every Xbox One will come with a new Kinect sensor featuring such innovations as tracking heart rates and facial expressions of players in the game. Additionally, an active IR removes all light and allows you play in a darkened room. The Kinect sensor also allows one to widen or shrink the screen – tablet-style – while in the snap mode.

The new Xbox One will not have a required “always-on” internet connection but the internet will, of course be required for streaming and access to television signals and, therefore, many of the Xbox One features.

The new controller coming with the Xbox One has at least a 15% faster response time plus more rumble.

With Microsoft dedicating 300,000 servers worldwide to the Xbox Live network, there is the promise of larger games being hosted with more players.

The mega-popular “Call of Duty” franchise also unveiled their new game – “Call of Duty: Ghosts” in conjunction with the Xbox One unveiling and also announced that all downloadable content for “Call of Duty” will launch exclusively on Xbox One.

The new “Call of Duty:Ghosts”game will have an entirely new storyline written by Academy Award-winning writer Stephen Gaghan [“Traffic” and “Syriana”] where America is crippled and the government is in disarray. Your character will be part of a team that is essentially a remnant – or ghosts, if you will – of the various special forces units within the military. The game creators, Infinity Ward, have also added a smarter, furrier German Shepherd to your squad to sniff out potential danger [at least more dangerous than little Timmy being stuck in the creek].

Made with a next-generation engine, the game will also feature new helmets, gun scopes, a new artificial intelligence system, enhanced motions of players as well as dynamic mass and character customization for multiplayer. Technological advancements make more precise replications of characters, animals and scenes. “Call of Duty: Ghosts” will be available at the launch of Xbox One.

Also announced in conjunction with the Xbox One’s reveal were a partnership with EA Sports that will yield four new games – FIFA 14, Madden NFL, NBA and UFC – utilizing the EA Sports’ new Ignite gaming engine that can produce more life-like gaming in sports games. All of these titles will launch in the next 12 months with NHL likely to come along sometime later in 2014]. Also introduced were enhancements to the Forza Motorsport 5 game.

Microsoft also trotted out a video of Steven Spielberg to talk about the video game “Halo” and how he’s “incredibly excited” about developing a new Halo TV Series and all the new developments in the Halo universe.

In house Microsoft Studios will release 15 games exclusive to Xbox One – eight of which will be brand spanking new franchises. More gaming content will be unveiled at the E3 Expo in Los Angeles from June 11-13, 2013.

While a price for the new console was not announced, the new Xbox One is rumored to retail for $300 with a required $15 Xbox Live subscription or $500 without an XBL subscription and is expected to have a launch date of November 2013.

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Thanks to a UK retailer, we’ve known about it for weeks, but Activision went ahead and made it official today anyway – there will be a new game called “Call of Duty: Ghosts”. Now that we know “Ghosts are real”, the only questions remaining are those surrounding gameplay and platforms. The new game will be developed by Modern Warfare [“Call of Duty” sub-franchise game] developer Infinity Ward and will feature a new world setting with new characters and new experiences – and although it is expected, it remains to be seen if Simon “Ghost” Riley from “Modern Warfare 2” will be showing up in the game. We will know more about that beginning at 10am [PST] on May 21, 2013 when Activision will be promoting “Call of Duty: Ghosts” in tandem with what is expected to be Microsoft’s announcement of a new Xbox gaming platform to supplant the Xbox 360 – this announcement will be televised on the SPIKE network and Xbox Live. For now, the new, upcoming “Call of Duty: Ghosts” game will be made available to PC, PS3, PS4 and Xbox 360.

“Call of Duty: Ghosts” is currently scheduled to be released on November 5, 2013 and pre-ordering for the game [$59.99 for the PS3 version] begins today.

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